Why Sotheby’s?

Your home deserves the Premier Sotheby’s International Realty experience.


Choosing Premier Sotheby’s International Realty aligns you with a brand historically known for achieving financial results others didn’t think possible. From leveraging our global network of qualified buyers worldwide to our partnership with the renowned Sotheby’s auction house, we bring unique advantages to our sellers in Florida and North Carolina. Allow our masterful marketing strategy to achieve maximum exposure for your property through our exclusive relationships with media outlets such as The Wall Street Journal, The New York Times, Architectural Digest, Bloomberg, Financial Times, Juwai.com and Dwell.

Your home deserves the Premier Sotheby’s International Realty experience. We invite you to begin the process of listing your home with us by submitting the form below. One of our real estate experts will respond as soon as possible.

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Global Reach

Sotheby’s International Realty® is the global leader in luxury real estate. Our power lies in the ability to showcase extraordinary properties to affluent buyers around the world through an expansive international network. With a referral network of 1,000 offices in 75 countries, we connect the most qualified buyers and sellers locally and globally.

Regional Media Partners

Premier Sotheby’s International Realty hand selects the best print and digital publications in our regions. We target publications that focus on real estate and luxury lifestyles. From brand advertising to showcasing our listings and open houses, our well- established regional media partnerships allow for the most exposure across print and online platforms.

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Media Power

Your home has a unique story to tell, and Premier Sotheby’s International Realty offers the opportunity for clients to share this narrative through the media. Our experienced public relations and communications team leverages strategic media relationships for local, national and international exposure of our most significant properties. Notable listings take center stage in an array of revered publications, capturing a wide audience.

As the industry leader in the markets we serve, Premier Sotheby’s International Realty is the voice of luxury real estate. Our public relations team fosters relationships with the top media outlets which generate awareness of our brand’s unrivaled ability to truly drive the conversation. Share of Voice combines the company’s public relations and social media presence in the markets we serve and includes all company press, associate or listing mentions in editorial and social media posts and their reach online.

Premier Sotheby’s International Realty accounted for 58% share of total voice amongst all local competitors in the markets we serve.**

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Print Marketing

Premier Sotheby’s International Realty takes great pride in producing premium print marketing pieces that showcase our best-in-class photography. Beautiful brochures are produced for each of our properties. In addition, we create custom print marketing collateral such as property books and direct mail announcements — professionally written — featuring images of our finest properties.

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Flagship Publications

Our flagship periodical, FOLIO, is the annual company magazine produced for each region. Featuring all properties from the markets we serve, it is distributed in print and online through multiple channels and media outlets.

Digital Innovation

The world’s most extraordinary properties deserve the world’s most extraordinary marketing. With innovative solutions for today’s digital landscape, Premier Sotheby’s International Realty reaches consumers via social media, industry-leading mobile applications, high definition video, targeted email and a state-of-the-art virtual reality platform.

Our partnership with Apple positions us as the exclusive real estate source for Apple News, offering unprecedented exposure to 800 million iPhones and iPads worldwide.

Curate

Curate by Sotheby’s International Realty® is the first real estate-branded augmented reality (AR) app, available on Apple iOS-enabled devices, iPhone and iPad. Curate allows consumers to visualize a home as their own before purchase by taking virtually staged images from a flat, 2-D screen into the house itself through the power of AR.

Dynamic Blog and Social Media

We harness the power of social media to connect your home with the savviest online viewers. Your property is displayed on a global stage across multiple platforms, including Facebook, Instagram and Twitter, as well as the Sotheby’s International Realty® YouTube channel, which is ranked the No. 1 real estate channel worldwide. We also combine social media and original content to produce the Extraordinary Living blog, which explores design trends, market research and luxury lifestyle news — all of which drive traffic to, and generate interest in, your property.

Invest in Your Lifestyle

Armed with a diverse skill set and the ability to pinpoint her customers' needs, she puts them at ease while offering the best possible solutions. Amy leverages communication and expertise to guide buyers and sellers through the process and ultimately helps them achieve their real estate goals.

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